“Dossers”: Campaigning on Homelessness 1960-1990

Nick Crowson’s Special Subject Group have been examining NGOs publicity and campaigning on homelessness in the 1960s, 1980s and 1990s.

They were tasked with creating new promotional campaigns evocative of the changes in the marketing strategies of Shelter through the ages.

We thought we would share their efforts with the MBS blog.

First up – the age of the ‘rediscovery’ of poverty and redefinitions of what it meant to be poor in a welfare state….

Reimagining Shelter's campaigning of the 60s

Second, homeless groups’ politicization and response to the Thatcherite rhetoric on housing.

Shelter style promotions 1980s

Third, NGOs attempts to narrate poverty and emphasis on human rights during the 1990s.

Shelter 90s

We see lucrative careers in marketing and the NGO/charitable sector in the future….

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